Job Opportunity

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Associate Manager, Performance Marketing
1900 Colonel Sanders Lane
Louisville, KY
40213

Description:


This person will be the subject matter expert for e-commerce and delivery at KFC. This role will leverage owned and 3rd party data to define and execute a performance marketing plan to build a meaningful e-commerce layer that grows overall brand sales and profitability. 1)Leverage CRM capabilities to deliver against performance marketing goals:
* Support marketing and technical aspects of delivery on Grubhub and owned platforms
* Serve as Marketing SPOC on cross-functional team leading national rollout of delivery
* Manage CRM and other marketing technology platforms to deliver personalized messaging to KFC customers 2)Utilize test and learn approach to build foundation for Performance Marketing within KFC and franchisee community:
* Define and deliver Local and National Marketing Playbooks for delivery
* Work with manager/franchisees to develop funding model for performance marketing 3)Partner with manager/IT to build a robust performance marketing infrastructure for KFC 4)Define and execute End-to-end E-Commerce strategy:
* Leverage owned and 3rd party data to craft e-commerce strategy spanning owned and aggregator channels
* Define role of marketing channels to build E-Comm layer spanning e-mail, search, paid, push, etc.
* Play an integral role in the development of owned E-Comm platforms through KFC.com and the KFC app

Requirements:


* Education/Certifications – Bachelor Degree required.
* Experience
* 5 Years of Practical Business Experience
* 3-5 Years minimum of performance marketing or targeted digital marketing experience
* Experience managing/leveraging a robust CRM program
* Experience in E-Commerce and E-Commerce marketing planning
* Experience creating and leading customer data-driven marketing/performance marketing
* Knowledge of performance/acquisition marketing vendors

Additional Info:

Keep in mind, this is just basic information. You’ll find out more after you apply. And independently-owned franchised or licensed locations may have different requirements. At KFC, what you do matters! So if you want to be part of a winning team, find out now why Life Tastes Better with KFC. Apply today!

Apply Now

If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.