1900 Colonel Sanders Lane

Associate Manager, E-Commerce & Delivery

Job Opportunity

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If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.

Associate Manager, E-Commerce & Delivery
1900 Colonel Sanders Lane
Louisville, KY
40213

Description:


This person will be the subject matter expert for e-commerce and delivery at KFC. This role will manage the connections between KFC's e-commerce partners, franchisees, marketing, and IT teams to grow overall brand sales and profitability. This person will be tasked with overseeing the build and maintenance of e-commerce platforms, leading market media tests, managing offers and promos within the e-commerce platform, and being the main point of contact for select partners. 1)Build a meaningful delivery layer for KFC:
* Lead marketing partnership with Grubhub from KFC
* Serve as Marketing SPOC on cross-functional team leading national rollout of delivery
* Own all elements of delivery marketing spanning strategy, marketing execution, in-store executions 2)Partner with manager/IT to build and maintain E-Comm platforms for KFC 3)Define and execute End-to-end E-Commerce strategy:
* Define role of marketing channels to build E-Comm layer spanning e-mail, search, paid, push, signage, point of purchase, etc.
* Play an integral role in the development of owned E-Comm platforms through KFC.com and the KFC app. 4)Utilize test and learn approach to build foundation for Performance Marketing within KFC and franchisee community:
* Define and deliver Local and National Marketing Playbooks for delivery
* Work with manager/franchisees to develop funding model for performance marketing

Requirements:


* Education/Certifications – Bachelor Degree required
* Experience
* 5+ Years of Practical business experience
* 1-3 Years minimum (more preferred) of e-commerce or digital build experience
* Experience with multi-variate testing or market tests

Additional Info:

Keep in mind, this is just basic information. You’ll find out more after you apply. And independently-owned franchised or licensed locations may have different requirements. At KFC, what you do matters! So if you want to be part of a winning team, find out now why Life Tastes Better with KFC. Apply today!

Apply Now

If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.