1900 Colonel Sanders Lane

Associate Brand Manager, Consumer Insights

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Associate Brand Manager, Consumer Insights
1900 Colonel Sanders Lane
Louisville, KY
40213

Description:


The consumer is central to KFC's culture, a culture that puts consumer insights at the center of our brand strategy, communication, and promotional efforts. The Associate Brand Manager is responsible for managing research design and execution to validate and optimize promotional efforts, leading research to evaluate and optimize television advertising, and execute strategic direction on new product innovation. By helping to ground every decision in consumer understanding this role will be an indispensable member for the KFC marketing and cross-functional teams.

Calendar Insights: (60%)

Promotional insights leader for KFCC:

* Execute the consumer research agenda to validate KFC's promotional calendar initiatives.
* Provide consumer insights leadership in cross functional teams through development and execution of consumer learning plans for calendar initiatives to amplify top-line growth based on in-market risk.
* Manage external partners in execution of all quantitative research to support the national calendar and promotional testing (Ex: product naming, pricing, positioning, product development, advertising, and in-store testing).
* Deliver databased assessments for promotions which reconcile business results vs. assumptions and provide recommendations to improve the execution of future windows.
* Serve as the consumer expert in cross-functional teams ensuring the consumer is represented in all KFC decisions.

Advertising Insights: (20%)

Advertising insights leader for KFCC:

* Lead all research for television advertising to inform creative and strengthen advertising responsiveness.
* Deliver learnings on the drivers of advertising effectiveness to enable stronger creative, creative briefs, and media planning.

New Product Innovation: (20%)

New product development consultant for Marketing and Food Innovation teams:

* Drive ongoing innovation process for the KFC brand by developing and managing custom quantitative research to identify new product innovation and set conceptual priorities for food development team.
* Partner with food innovation team providing consumer guidance for quarterly meetings with food vendors and KFC leadership team.

Requirements:


EDUCATION/EXPERIENCE:

* Undergraduate degree in Marketing, Marketing Research, or Social Sciences with career aspirations on the consumer side of marketing
* Advanced degree in Marketing, Marketing Research, or Social Sciences preferred
* 2-4 years market research experience
* Highly proficient in Excel, PowerPoint and Word
* Experience with quantitative and qualitative research methods—including survey design, sampling, data analyses, field-work management, focus groups
* Experience in the restaurant category, foodservice, or CPG preferred
* Vendor management experience preferred

SKILLS:

* Strong analytical, organizational and problem-solving skills
* Strong written and verbal communication skills
* Strong interpersonal communication skills
* Ability to manage projects and deadlines independently
* Naturally curious about why people do what they do

Must be willing and able to travel, approximately 20%.

Additional Info:

Keep in mind, this is just basic information. You’ll find out more after you apply. And independently-owned franchised or licensed locations may have different requirements. At KFC, what you do matters! So if you want to be part of a winning team, find out now why Life Tastes Better with KFC. Apply today!

Apply Now

If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.