1900 Colonel Sanders Lane

Social Media & Brand Analyst

Job Opportunity

Apply Now

Social Media & Brand Analyst
1900 Colonel Sanders Lane
Louisville, KY
40213

Description:

The Jnr ABM, Social and Brand Advertising, will be tasked with growing KFC's social identity across all-channels, both Paid and Owned, including supporting the development and execution of a year-long Brand-In-Culture social plan. This person will work directly with cross functional teams and agency partner/s to help strengthen our social identity with campaign moments, proactive seasonal moments, reactive in-the-moment trends, and larger social activations.

JOB RESPONSIBILITES:

* Partner with agency/ies to develop paid and owned creative for all social channels, including seasonal moments, reactive trends/moments, and proactive larger social activations and social experimentation


* Lead social strategy across multiple channels; develop content calendar including key campaign and seasonal moments and align across the year; identify channel specific strategies while working with Social Media/Strategist


* Support team with larger social "360" activations, including strategy, development, and activation of idea throughout the year


* Ensure creative consistency across all paid channels; combine creative content ideas with smart social strategies to drive exceptional business results


* Work with Social Media/Strategist to ensure creative effectiveness and creative optimization across each social platform


* Engage third party partners to identify new opportunities within the social space; audit industry and competitors within social space


* Support development and execution of cross-channel strategies to build brand affinity with African American and LatinX consumers


* Work with Agency to monitor conversations on owned social channels and look for ways to interact daily



WORKING RELATIONSHIPS:

This position has direct 1:1 interaction with the CMO, MLT, cross functional directors (Legal, Finance, Ops), Agencies (W+K, Edelman), and NCAC/NMS.

KNOWLEDGE AND SKILL REQUIRED:

* Education/Certifications – BA or BS Degree; Marketing, Business, Public Relations, Advertising, New Media, or related field would be helpful


* Experience
* At the start of your career in marketing, with 2-5 years' experience working on creative accounts, potential on both the marketing and advertising side


* Excellent social creative and media acumen, with strong understanding of social media platforms and cultural trends


* Experience working with multiple agencies across disciplines would be ideal experience to prepare the candidate for this role


* Proven interpersonal skills and the ability to interface directly with a range of stakeholders





Must be able to meet deadlines and work well under pressure in a fast-paced environment

Additional Info:

KFC restaurants across the US are commonly operated by independent business owners called Franchisees. They have a contract with KFC allowing them to sell our products and have all operating responsibility for their restaurant, including being your employer. As a result, independently-owned franchised or licensed locations may have different requirements.

Please keep in mind, this is just basic information and you’ll find out more after you apply. At KFC, what you do matters! So if you want to be part of a winning team, find out now why Life Tastes Better with KFC. Apply today!

Apply Now

If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.